News

Women’s Big Bash League scores 211,000 viewers for Sunday TV

Ten’s Women’s Big Bash League has managed 211,000 viewers for its fourth game on Sunday.

Ten aired two matches on Sunday, the morning match showing Perth Scorchers verse Brisbane Heat while the afternoon saw Sydney Thunder compete against Sydney Sixers.

The Sunday games attracted the most viewers in Melbourne as 81,000 tuned in, compared to 58,000 in Sydney.

On Saturday night, the Sydney Sixers managed an 86 run win over the Melbourne Stars as Ashleigh Gardner smashed records with a score of 114 off 52 balls.

Saturday’s ratings scored 292,000 metro viewers with 113,000 of those viewers tuning in from Melbourne and 82,000 in Sydney.

According to Ten, despite only airing its first weekend episodes this weekend, the coverage of the Women’s Big Bash League has increased by 24% compared to last year’s season average.

“On Saturday evening, session two of the Sydney Sixers-Melbourne Stars match had 469,000 viewers nationally, a record number for a non-finals Rebel Women’s Big Bash League session, and  peaked at 629,000. It reached 826,000 people in the capital cities and 437,000 in regional areas,” a Ten release said.

David Barham, Network Ten executive, Big Bash, said in a statement: “At Ten, we’ve always believed that with the right production and promotion, and with consistent television scheduling, the Rebel Women’s Big Bash League will become a successful, standalone support.

“The results over the weekend, both on and off the field, are a great start to what promises to be a sensational summer for women’s cricket.”

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.