Women’s Health Victoria and The Shannon Company rally against sexism in ads
Women’s Health Victoria and The Shannon Company are taking aim at the way women are portrayed in advertising, kicking off a campaign that calls for brands to stop making ads that promote gender inequality and a culture of violence against women.
The film, titled ‘ShEqual’, points directly to advertisements that sexualise women, and depict women and young girls cleaning and being the carers of others, as well as ads that reinforce hyper masculine, male stereotypes.
The two organisations came together through an alignment of mandates. Women’s Health Victoria is a statewide not-for-profit woman’s health promotion, advocacy and support service. The Shannon Company is member of an advertising industry collective of agencies and professionals which works towards a change in how women are represented in ads.
