Women’s Weekly and Pink Hope launch Know Your Risk breast cancer campaign

The Australian Women’s Weekly has joined with Pink Hope for the 2017 #KnowYourRisk breast and ovarian cancer awareness campaign.

As part of the campaign, the magazine is promoting Pink Hope’s Know Your Risk questionnaire which assesses personal risks of developing breast or ovarian cancer and details preventative measures to discuss with medical advisors.

660,000 Australian women are estimated to be at moderate to high risk of developing breast or ovarian cancer. At least 10% of those women carry the BRCA1 or BRCA2 gene fault which increases their lifetime risk of cancer.

Ambassadors for the campaign include Samantha Jade, Deborah Hutton, Sylvia Jeffreys, Erin Molan, Melissa Hoyer, Rachael Finch and Professor Kerryn Phelps.

A feature on the campaign which includes interviews with BRCA mutation carriers appears in the September issue of The Australian Women’s Weekly which went on sale last Thursday.

“It has been our mission to develop tools so that every Australian woman knows what her risks are and then take steps to manage her health. With the backing of The Australian Women’s Weekly, we will be able to reach more women than ever before,” said Krystal Barter, the founder of Pink Hope

Sheree Mutton, the AWW’s beauty and health director added: “It has been a pleasure working with Pink Hope on this important initiative to encourage Australian women to be proactive about their health. It is so simple to find out your risk using this incredible online tool.”


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