Women’s Weekly launches cookware range
The Australian Women’s Weekly has launched a range of cookware available in Harris Scarfe stores.
The announcement:
July 25, 2011 –
Australia’s favourite magazine, The Australian Women’s Weekly, is pleased to announce its new cookware range is now available in Harris Scarfe stores across the country.
COOK by The Australian Women’s Weekly – which includes kitchenware, tabletop accessories, glassware and knives – expands the successful AWW Home Collection, comprising bedding, towels and napery.
The quality cooking accoutrements are packaged with delicious, relevant recipes from The Australian Women’s Weekly cookbooks, which have been triple-tested in the famous AWW Test Kitchen. For example, a Classic French Crêpe recipe from AWW Classics accompanies the crêpe pan, while the Beef with Asparagus and Oyster Sauce recipe from AWW Wok Simple comes with the soft-grip handle wok.
The AWW Collection cookware range features:
• Stainless steel 6-piece cook set
• Cast iron cookware, including round, oval, grill and lasagne pans
• Professional series frypans, crêpe pan, carbon steel wok and soft-grip handle wok
• Heavy gauge roaster with V-rack
• Aluminium fry-pans
• Carbon steel bakeware, including baking trays, 6-cup and 12-cup muffin pans, loaf pans, pizza tray, round and square cake pans
• Mortar and pestle
Phil Scott, Managing Director, ACP Magazines, said: “The Australian Women’s Weekly cookware and homeware ranges reflect the privileged position that The Weekly has earned in Australia as the authority on everything to do with the best and most accessible in regards to food, home and living.
“For nearly 80 years, women have turned to The Weekly for practical advice and information that is relevant to every aspect of their lives. These licensed AWW products, developed in partnership with the team at The Weekly and The Weekly’s Test Kitchen Director, Pamela Clark, are a logical extension of this iconic brand and allow our 2 million-plus readers the opportunity to invest in quality products at an affordable price.”
Scott Teal, General Manager for homewares nationally at Harris Scarfe, said: “We at Harris Scarfe recognise the power of The Australian Women’s Weekly brand. The close synergy between the magazine’s core brand and its focus on entertaining, cooking and healthy food made us see the potential in supporting The Australian Women’s Weekly homeware collections.
“We are delighted with the quality and the design of the ranges, as well as the brand’s adherence to affordable excellence, indeed, as are our customers. In a challenging retail climate, consumers seek confidence in their purchases, in terms of quality, longevity and price. We will always meet these three core values with our Australian Women’s Weekly collections as we continue and expand.
“Harris Scarfe is proud to be ACP Magazines’ exclusive retail partner in Australia and look forward to many years of future growth and success.”
In addition to cookware, the AWW Collection also includes:
• Bedroom linen: doonas, sheets, doona covers, cushions and pillows (first launched June 2010, with a second collection introduced in April 2011)
• Kitchen napery (available since June 2010)
• Towelling (introduced in September 2010)
• Glassware: red wine, white wine, champagne flutes, hi-ball and double old-fashioned glasses (launched in March 2011)
• Knife blocks (available since March 2011)
The AWW Collection is available exclusively at the 45 Harris Scarfe stores nationally.
Source: ACP Magazines press release
