Woolies further in-housing; decouples creative and production after Hogarth partnership
Woolworths has officially partnered with WPP’s production house Hogarth, after an initial deal was reported by Mumbrella last week.
Hogarth has now been appointed as the agency of record for production of omnichannel content across social, digital, print, and audio content as the retailer has decoupled creative and production. M&C Saatchi remains the creative agency of record for Woolworths.
Woolies said the move was in order to meet demand
This is all getting a bit sad for our industry. Imagine paying a top restaurant with some great chefs to come up with the menu for your wedding, then getting the local kebab shop to smash out the food at a discount price.
Nice one JR, they’re in great hands. Interesting framing of the story Mumbrella, no mention of News Corp’s Commercial Content Division losing this business. We had this account at SUDDENLY, lots of really good people did great work on this over a long period of time. I hope they are all ok, and if they’ve lost their jobs, they find something even more special.