Woolies pushes new credit cards
Woolworths has released a series of instore and online campaigns to introduce its new credit cards.
Created by Gho Sydney, the campaign pushes the accumulation of Qantas Frequent Flyer points with the Woolworths Qantas credit card, the Everyday Money card giving money back for your shopping, and the budgeting and safety of the Reloadable debit card.
This is the first work for Woolworths Financial Services by Gho since the agency won the account in August after a credentials presentation.
Gho also works on Woolies’ liquor business, BWS.
Woolworths is undergoing a review of its creative and research arrangements, with M&C Saatchi and The Leading Edge the incumbent parties.
Woolworths-owned discount retailer Big W is also reviewing its advertising account, with Ideaworks defending the business.
Credits:
Dhun Karai – General Manager, Woolworths Group Financial Services
Tom Windeyer – Woolworths Marketing Manager
Murray Redwood – gho Creative Director
Clement Lam – gho Art Director
Agnes Koutsioulis – gho senior account director
topics
Woolworths
Will these cards work in Woolies Pokey machines…?
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@ Fresh Fraud I’m sure that’s covered in the t&cs, along with the complete works of Shakespeare
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