The Woolshed Company takes V Energy drink viral with volcano selfie hoax

Hoax video specialists The Woolshed Company has struck again, seeding a viral video of a man taking a selfie inside the crater of an active volcano.

The campaign is part of V Energy Drink’s V Skills campaign, which launched two weeks ago.

The video was shared by thousands of people across social media, including rapper 50 Cent, who shared the film with his 37m followers saying it was “Maf*cking crazy”. It was also shared by Snoop Dogg.

V has now reposted the video as a V Skills guide on how to capture an extreme selfie.

https://www.youtube.com/watch?v=L-mxLeivQ4c&feature=youtu.be

The brand tapped into the skills of The Woolshed Company, which has hoaxed the internet with videos including ‘Lightening almost strikes girl in Sydney’ and ‘Man fights off Great White shark in Sydney Harbour’.

The Volcano selfie idea is not new, with Mashable reporting about a man taking a volcano selfie two years ago.

https://www.youtube.com/watch?v=b99mgkw5i-k

Credits:

• Client: V Energy – Frucor Australia
• Marketing Director: Mark Wiedermann
• Marketing Manager: Craig Harkness
• Marketing Manager: Andrew Fenwick
• Head of V Energy: Karl Davies
• Assistant Brand Manager: Alana Lucci
• Creative Agency: TKT Sydney, a Clemenger Group agency
• Executive Creative Director: Paul Nagy
• Creative Directors: Brendan Willenberg & Ben Clare
• Senior Creatives: Ollie Beeston & James Beswick
• Head of Design: Dan Mortensen
• Founding Director: Cate Stuart-Robertson
• Senior Account Director: Hanne Haugen
• Senior Account Manager: Marshall Campbell
• Head of Planning: Rob Dougan
• Creative Agency Producer: John Pannocchia
• Public Relations Group Account Director: Phillipa Thomas
• Media Partner: OMD

V Skills production partners

• The Woolshed Company
• Producer:  Dave Christison
• Co- Directors:  Richard Hughes and Caspar Mazzotti
• Other
• Aunty Donna
• Dion Rich
• Robin Sung– Flare BBDO
• RackaRacka
• Edwin de Swardt
• Ed Copestick
• Roberto Zambrano
• Kapwa Studioworks
• Infinity 2/Dan Reisinger
• Ollie Beeston and James Beswick, TKT
• Eight/Jay Topping
• Another one of those productions/Scott Davidson

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

topics Advertising Frucor Marketing the woolshed V Skills Viral

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Comments: 1

The Accountant 10 Nov 16

Ummm . . .
http://people.com/celebrity/ma.....ic-selfie/

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