The Woolshed Company takes V Energy drink viral with volcano selfie hoax

November 9, 2016 10:45

Hoax video specialists The Woolshed Company has struck again, seeding a viral video of a man taking a selfie inside the crater of an active volcano.

The campaign is part of V Energy Drink’s V Skills campaign, which launched two weeks ago.

The video was shared by thousands of people across social media, including rapper 50 Cent, who shared the film with his 37m followers saying it was “Maf*cking crazy”. It was also shared by Snoop Dogg.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics