Woolworths roll out latest Jamie Oliver campaign

Woolworths has rolled out the second stage of its Jamie Oliver-fronted campaign, after the celebrity chef signed on as brand ambassador last October.

Created by Droga5 in one of its final campaigns for the supermarket before it is replaced as lead agency by Leo Burnett, the spot features Oliver walking through a Woolworths store flanked by a number of employees, before a montage of people enjoying meals in various outdoor locations.

It ends with Oliver at a Woolworths BBQ.

The spot follows on from the Oliver-fronted Christmas campaign.


  • Droga5 – Agency
  • David Nobay – Creative Chairman
  • Jo Sellars – Creative Director
  • Peta McDowell – Head of Art
  • Jamie Clift – Head of Client Business
  • Jonny Berger – Business Director
  • Will Dennis – Business Manager
  • Katrina Morelli – Senior Broadcast Producer
  • Fat Lemon – Production
  • Jane Bolton – Production Company Executive Producer
  • Cabell Hopkins – Production Company Producer
  • Chris Faith – Director
  • The Editors – Post
  • Nylon – Sound
  • Client – Woolworths Limited
  • Anna Lohe – Head of Brand Communications, Supermarkets
  • Jane Willersdorf – Brand Manager

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