Woolworths asks Australians to share the spirit of Christmas

Food giant Woolworths has encouraged Australians to share the spirit of Christmas by sharing.

Created by M&C Saatchi, the commercial highlights the reality of families and friends having to share during the Christmas period, whether that be sharing rooms, food or a recipe.

The 45 second ad shows a grandma and granddaughter sharing recipes, neighbours passing food over the fence, a little boy sharing his room with another family member, children stealing lollies from the table and sharing food with Santa Clause.

‘Share the spirit of Christmas’ campaign features some of Woolworths Christmas favourites including pavlovas, cherries, mangoes, puddings and ham.

Andrew Hicks, director of marketing at Woolworths, said in a statement: “We know what really lies at the heart of Christmas in Australia is our customers gathering with their families and friends and sharing a meal together.

“From Christmas recipes passed down over generations, firing up the barbecue with mates, through to the kids leaving out snacks for Santa and his reindeers, we understand the role food plays in creating that Christmas feeling.”

The campaign is set to run across TV, digital, radio, in-store, digital and out-of-home.


  • Woolworths
  • Andrew Hicks – Director of Marketing
  • Nick Chapman – General Manager, Brand
  • Alison Stratten – Marketing Communications Manager
  • Melanie McPherson – Marketing Communications Planner
  • Evette Sanders – Marketing Communications Specialist
  • M&C Saatchi
  • Tom McFarlane – Creative Partner
  • Michael Andrews – Creative Director
  • Phil Leece – Associate Creative Director
  • Peta McDowell – Senior Art Director
  • Sabrina Douglas – Senior Strategist
  • Bettina Stephenson – Senior Account Director
  • Emma Kinder – Senior Account Manager
  • Rod James – Head of TV and content
  • Production Company: The Sweet Shop
  • Music and Sound Design: Song Zu
  • Editing: The Butchery
  • Design: Resolution Design

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.