Woolworths’ Cartology completes $150m deal to acquire Shopper

Calum Jaspan

October 7, 2022 2:19

Cartology, Woolworths Group’s retail media business has completed its $150 million purchase of Shopper, after receiving approval by the ACCC.

Woolworths confirmed the acquisition has been completed, which will allow Cartology to expand its range of integrated solutions for brands in the retail media space.

The Shopper deal is tied up after receiving ACCC approval

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.

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Woolworths’ Cartology completes $150m deal to acquire Shopper

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