Victorian Government ramps up COVID-19 advertising campaign, stressing disease is real

July 28, 2020 9:45

The Victorian Government wants the state to know that COVID-19 is real, dangerous and deadly, and this week it released a campaign featuring a survivor’s story.

The ad – which features a man who was in an induced coma and suffered the loss of his mother – stresses “COVID is real. It is very real”.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

coronavirus Coronavirus advertising COVID-19 health campaign M&C Saatchi Victorian government

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Victorian Government ramps up COVID-19 advertising campaign, stressing disease is real

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