Woolworths goes green in latest campaign via M&C Saatchi for Olympics
Woolworths has released a new campaign, Today’s Fresh Food People, which will premier during the Opening Ceremony of the 2020 Tokyo Olympics tonight.
The campaign via M&C Saatchi features a montage focusing on all things green at Woolworths.
The 60-second spot features a list of words rhyming with “green”, as well as referencing the green and gold colours of the Australian Olympic Team.
The spot references Woolworths’ plan to be powered by 100% renewable energy by 2025, which competitor Coles has also committed to.
Andrew Hicks, Woolworths’ group chief marketing officer, said: “Australia and the world has changed profoundly over the last 18 months, and so have the expectations of our customers. As today’s fresh food people, we need to evolve and grow with them.
“We’ve been known as The Fresh Food People for more than 30 years; it’s an important part of our identity and heritage. Now is the right time to start a new chapter with Today’s Fresh Food People.”
The spot will premier at the Opening Ceremony for the Tokyo Olympic Games. Woolworths is the fresh food partner of the Olympic and Paralympic Games.
The campaign is a continuation of the Woolworths’ brand platform, Fresh Food People.
M&C Saatchi’s previous campaigns for Woolworths include its 2020 Christmas campaign.
Credits:
Woolworths
Andrew Hicks – Chief Marketing Officer
Nick Chapman – Director, Brand Expression
Cassie Wheeler – Head of Marketing Communications
Evette Sanders – Marketing Communications Planner
Gabrielle Lum Mow – Marketing Communications Planner
Kara Landrigan – Marketing Communications Specialist
Helene Herbert – Marketing communications Specialist
Jo Rose – General Manager, Brand Strategy and Ecosystem
Tommy Holt – Senior Manager, Brand Propositions
Amanda Law – Planner, Brand Propositions
Creative, M&C Saatchi:
Creative Partner – Tom McFarlane
Creative Director – Phil Leece
Creative Group Head – Peta McDowell
General Manager – Lisa Milner
Group Account Director – Lou Rice
Senior Account Director – Janine Allan
Executive Producer – Karen Muxworthy
Strategy Partner – Sophie Ayles
Strategy Director – Damien Eames
Production:
Production Company: Sweetshop
Director: Campbell Hooper
Producer: Allison Lockwood
DOP: Andrew Stroud
Film Art Director: Tom Churchill-Brown
Post Production:
Editing Company: The Editors
Editor: Stuart Morley
Producer: Olivia Reddy
Post finishing & Design: Resolution Design
Flame artists: Stuart Cadzow and Doron Man
Colourist: Ben Eagleton
Executive Producer: Amanda Cairns-Cowan
Media: Dentsu Aegis/ Woolworths@DAN
Sound production:
Music/sound: Song Zu
Composer: Ramesh Sathiah
Sound Engineer: Abigail Sie
Producer: Alexa Tonkin.