Woolworths recruits The Monkeys to promote commitment to jobs creation

Weeks after Droga5 was dropped as Woolworths’ main creative agency in favour of Leo Burnett, the supermarket brand has unveiled new work from The Monkeys spruiking its credentials as an employer.

According to Woolworths, The Monkeys was given the assignment on a project basis.

The ad features young people who work for the company along with their parents.

The campaign appears to be designed to promote Woolworths’ credentials as a good corporate citizen. It comes as the brand faces a growing backlash to the Jamie’s Garden campaign which was funded by charging suppliers a 40 cents-a-crate levy .

The new ad ends with the tagline “Every day 87 young Australians spend their first day of work at Woolworths … and we are always looking for more” as it aims to highlight the company’s commitment to jobs creation.

Woolworths Limited CEO Grant O’Brien said in a press statement: “We are committed to growing our workforce and our new campaign celebrates our ongoing recruitment drive.”

Asked if The Monkeys was now on the Woolworth’s roster, a spokesman said the agency had been hired for a “discrete” project only.


  • Agency: The Monkeys
  • Production Company: M.A.P
  • Director: Derek Henderson
  • Sound: Song Zu
  • Post: The Editors

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