Woolworths recruits The Monkeys to promote commitment to jobs creation
Weeks after Droga5 was dropped as Woolworths’ main creative agency in favour of Leo Burnett, the supermarket brand has unveiled new work from The Monkeys spruiking its credentials as an employer.
According to Woolworths, The Monkeys was given the assignment on a project basis.
The ad features young people who work for the company along with their parents.
OK I’m gonna say it… In no way does that ad represent the demographics of the people at our local Woolies. And I live in whitebread, WASP, upper middle class area.
87 Australia wide? wow….87? really….Australia wide?
Every day, less than 90 young Australians spend there first day at work at Woolworths.
They seem to be using more and more automatic check out operators, where the customers get no service, no smiling face, no “how are you today?,” and get to do all the pricing all the unpacking and packing and pay for it.
“Well, you can’t stop progress can you?”
My partner always laughed at THE FRESH FOOD PEOPLE ads. On asking her why she found them amusing I was told that before joining the Navy her only job was at Woolies, on the meat counter. Her first day she was ordered to flush out a dozen trays of maggot infested chickens … she refused and lost her job. Here in Tasmania our local Woolies charges; for example, $9.95 a kilo for red capsicums, rarely have we seen them reduced. A farmers market in the neighbourhood frequently has the same produce at between 2.95 & 4.95. We call Woolies THE GREEDY PEOPLE. Anyway, just a little local gossip from down-under down-under.
To be fair though I must give them credit for their ever increasing organic range of products.
Who goes to Woolies for the service and the people who work there!? Everybody knows Woolies don’t give a crap either
Woolworths. Day care for teenagers.