Woolworths reprimanded by ACCC for ‘deceptive’ advertising on eco picnic products

The consumer watchdog has announced plans to take court action against supermarket giant Woolworths for allegedly providing “false, misleading or deceptive” environmental representations about its ‘W Select eco’ picnic product range.

Between November 2014 and November 2017, Woolworths indicated on its packaging that disposable bowls, plates and cutlery in the ‘W Select eco’ range were both “biodegradable and compostable”.

Woolworths ‘W Select eco’ range

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.