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Woolworths takes to the street for Christmas campaign

Woolworths has moved into Christmas mode with the launch of a ‘Street Party’ campaign highlighting that the supermarket loves Christmas as much as its customers do.

woolworths-christmas-street-party

Set to the tune of the Christmas staple, ‘Santa Clause is Coming to Town’, the ad by M&C Saatchi looks at a massive neighbourhood street party through the eyes of a little girl.

She dresses her dog in reindeer ears, shows off the throne where Santa will sit, and then waits excitedly for the street’s Christmas lights to come on.

“Wow, everyone in the street is here,” she says before pointing out her different friends and neighbours.

The ad closes with the line: ‘We love Christmas as much as you do’, before the little girl’s mum says: ‘That’s why we pick Woolies for Christmas’.

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