Woolworths takes to the street for Christmas campaign

Woolworths has moved into Christmas mode with the launch of a ‘Street Party’ campaign highlighting that the supermarket loves Christmas as much as its customers do.


Set to the tune of the Christmas staple, ‘Santa Clause is Coming to Town’, the ad by M&C Saatchi looks at a massive neighbourhood street party through the eyes of a little girl.

She dresses her dog in reindeer ears, shows off the throne where Santa will sit, and then waits excitedly for the street’s Christmas lights to come on.

“Wow, everyone in the street is here,” she says before pointing out her different friends and neighbours.

The ad closes with the line: ‘We love Christmas as much as you do’, before the little girl’s mum says: ‘That’s why we pick Woolies for Christmas’.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.