Woolworths takes to the street for Christmas campaign

Woolworths has moved into Christmas mode with the launch of a ‘Street Party’ campaign highlighting that the supermarket loves Christmas as much as its customers do.

Set to the tune of the Christmas staple, ‘Santa Clause is Coming to Town’, the ad by M&C Saatchi looks at a massive neighbourhood street party through the eyes of a little girl.

https://www.youtube.com/watch?v=CcILayVWSfg

She dresses her dog in reindeer ears, shows off the throne where Santa will sit, and then waits excitedly for the street’s Christmas lights to come on.

“Wow, everyone in the street is here,” she says before pointing out her different friends and neighbours.

The ad closes with the line: ‘We love Christmas as much as you do’, before the little girl’s mum says: ‘That’s why we pick Woolies for Christmas’.

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

topics Advertising Christmas M&C Saatchi Marketing Woolies Woolworths

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