Woolworths, the tactical ad people

Dr Mumbo can’t help wondering if its coincidence or incredible tactical ad buying that sees a Woolworths pre-roll appear before this Courier-Mail video of bugs in a packet of Coles pasta.

woolworths coles pre roll

It’s enough to make your skin crawl.

Still, all’s fair in love and supermarket wars.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.