Woolworths unveils ad promoting sponsorship of tennis ballkids

Woolworths has kicked off a new campaign promoting its sponorship of the ballkids at a number of Australian tennis events as part of its partnership with Tennis Australia.

The TV ad, created by Leo Burnett Sydney, features a number of the ballkids, dressed in Woolworths branded green outfits, throwing and running to pick up pieces of fruit.

The supermarket will sponsor the ballkids at The Australian Open, the Australian Open Series, the Pro Tour and the ballkid training program and will work with Tennis Australia to enhance the program with the aim to increase registrations.

Woolworths will be providing training uniforms and a special thank-you gift and party at the end of the events.

Supermarkets chief marketing officer Tony Phillips said: “Woolies are the Fresh Food People and we are dedicated to inspiring a healthier Australia and feeding fresh talent.

“We’re delighted to be involved with some fantastic Aussie kids at one of the world’s great sporting events. The Australian Open ballkids showcase some talented young Australians who’ve worked very hard to get on the team which is recognised as the best in the world.

“We’re extremely proud to be able to help Tennis Australia with the ballkids program that promotes a healthy lifestyle, leadership skills and builds confidence, but most of all is great fun.”


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