Woolworths uses Jamie Oliver for Aussie based Christmas campaign
Woolworths has brought its Christmas campaign back to Australia this year using Jamie Oliver to cook up a big barbecue set to a remix of the Fresh Food People song.
Last year’s Christmas campaign for the supermarket was the first appearance for the Oliver as brand ambassador cooking up an expat’s Christmas in London.
In the new campaign Oliver only speaks in the background, with a ‘rap’ over a remixed version of the jingle with the celebrity chef cooking fresh produce with members of Woolworths staff for a crowd.
https://www.youtube.com/watch?v=ziaVKJXScb4
The supermarket’s creative agency of record is Leo Burnett Sydney, whilst One Green Bean handles PR.
The Jamie stuff has so much more personality than that “cheap cheap” rubbish.
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I believe all the good Jamie stuff was already created and shot by D5 before they lost the account.
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