Former DDB managing partner Adam Donnelley new head of strategy at The Works

Donnelley joins Nicol at The Works as head of strategy

Former DDB group managing partner Adam Donnelley, has moved to The Works as its new head of strategy.

The senior appointment is a first for the agency which has not had a strategy lead before. Prior, Donnelley was lead on Telstra’s business at DDB.

Throughout his career Donnelley has worked with clients including General Motors, Mastercard and Nikon. He was executive vice president of MRM Worldwide and helped to set up MRM’s Detroit office.

The Works creative partner Doug Nicol said Donnelley’s appointment was an important step for the agency during a period of growth.

“Adam is a strategy specialist, his career experience has allowed him to develop skills across the full spectrum of marketing challenges we face as modern marketers,” Nicol said.

“As head of strategy Adam’s local and international experience will play a vital role and offer invaluable insight into clients at The Work; he is a brilliant addition to the team.”

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

topics Adam Donnelley DDB Telstra The Works

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Comments: 3

Travis Johnson 13 May 16

Congrats Adam. Great appointment for a super talented guy.

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Roy 14 May 16

Congrats mate. Always knew you’d rule the world.

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Cathy Grant 18 May 16

That’s great news – well done Adam and good call Douglas – pic of two of the nicest – and smartest – people in advertising together. Happy days.

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