UBI World TV: advertisers are ignoring Australia’s ethnic communities

Multi-cultural TV and radio network UBI World TV, which has acquired the Spanish and Greek services of WIN TV, has hit out at advertisers for ignoring Australia’s ethnic communities.

The company’s business development director Benjamin Boulos told Mumbrella that corporate Australia “is not talking to” a market with $73 billion in spending power.

“They don’t seem to recognise that one in four Australians are born overseas, and that ratio is far higher in key advertising markets Sydney and Melbourne,” he said.

The global financial crisis has curbed the enthusiasm of agencies to try alternative media channels, he added. “It seems that agencies don’t see ethnic communities as a way to grow their clients’ revenue. They want to keep things the way they are.”