Clemenger Melbourne gives world changing Kombi accident ad a makeover for 2015

Two decades after the TAC in Victoria and Grey Advertising changed the way governments around the world approached road safety promotion, Clemenger Melbourne has given the iconic Kombi commercial a makeover, revealing a completely different outcome thanks to technology advances.

The original commercial left audiences reeling as the the beautiful dawn vista was shattered when the sleepy driver plunged his Kombi van headlong into an oncoming truck.

The shocking effect of the ad set the standard for two decades of road safety advertising around the world and launched Grey on the run to a string of awards at advertising festivals around the world as it dominated the public service announcement category.

The ad was also credited with lowering the Australian road toll.

Clemenger’s homage to the campaign features a modern VW but the same circumstances – a sleepy driver at dawn, his girlfriend beside him asleep and an oncoming truck.

But the difference is a five star rated car, road dividing wires, driver alerting lane lines and in-car alerts that turn the tragic outcome of 1994 into a near miss.

The ad is the latest step in Victoria’s Towards Zero campaign which is moving from shock to public education.



Manager, Road Safety – Sam Cockfield

Manager, Technical & Policy, Road Safety – Jessica Truong

Marketing Manager, Community Relations – Jodi Gubana


Project Manager, Community Relations – Cherie McMahon

Clemenger BBDO Melbourne

Creative Chairman James McGrath

Executive Creative Director Ant Keogh

Creative Director Stephen de Wolf

Art Director Jackson Harper

Copywriter Shannon Crowe

Managing Partner Lee Simpson

Group Account Director Naomi Gorringe

Account Director Kate Joiner

Account Manager Pat Nally

Executive Producer, TV Sonia Von Bibra

Senior Agency Producer TV Emma Johnson

Senior Agency Producer Digital Ben Crowe

Agency Producer, Print Nicholas Short

Senior Planner Matt Pearce

Director of Design Jake Turnbull


Director Bruce Hunt

Producer Catherine Jarman

Executive Producer Michael Ritchie

DOP/Cinematographer Ross Emery

Production Company Revolver

Editor Seth Lockwood

Flame Artist Heather Galvin

Colour Grade Edel Rafferty

Post-Production Producer Olivia Carolan

Post Production Company Method Studios

Sound Engineer Paul le Couteur

Sound House Flagstaff Studios

Original Kombi ad

Director Mat Humphrey, Great Southern Films

Agency Grey Melbourne



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