Slik creates miniature world for Qantas Health Insurance
Slik has launched a new campaign for Qantas Health Insurance featuring stop motion miniatures.
The campaign includes the miniatures waiting at a luggage carousel, using an EFTPOS terminal and climbing up a calendar.
Still from Slik’s latest campaign for Qantas Health Insurance
The campaign has launched with a 30 second spot for video on demand and YouTube pre-roll placements.
The spot also notes the benefits of Qantas Health Insurance, including waived waiting periods and Qantas points rewards.
Slik worked with Photoplay Films x Playtime on the campaign. Over 140 miniatures and 1,400 frames were used in the stop motion project.
Alex Schneider, creative director at Slik, said: “Our approach for this campaign took the Qantas brand in a new and exciting direction, and we’re really pleased with how it turned out. It sets a new tone for the insurance portfolio.”
The campaign has rolled out over VOD, YouTube, social media, radio, print and digital display.
Qantas Health Insurance is backed by NIB.
Slik’s other recent work includes a campaign for UFC.
Credits:
Client: Qantas Health Insurance
Jacqueline Barham: Head of Marketing, Insurance & Money
Jasmine Shillington: Senior Marketing Manager, Qantas Insurance
Cabrini Broderick: Marketing Manager, Qantas Insurance
Creative agency: SLIK
Alex Schieder: Creative Director
Sophia East: Creative Copywriter
Francesco Piazzoni: Head of Production
Kiah Carter: Digital Producer
Designer: Eva Harbridge
Head of Motion: Sam Grant
Production company: Photoplay Films x Playtime
Director: DROPBEAR
Executive Producer: Oliver Lawrance
Producer: Tom Slater
Producer: Brendan Lee
