Wotif prepares for next phase of ‘brave’ Wotifia campaign

Wotif is planning to roll out a second phase of its “brave” Wotifia campaign – despite some people “hating” the creative – with the online travel site also set to turn its marketing efforts to its Lastminute brand.

The brand launched its latest push in August, with debut work  by M&C Saatchi, as it looked to target a younger demographic and broaden its appeal to the general holiday market.

The campaign saw the creation of a fantasy world called Wotifia which featured two characters, Jack and Charlie, taking part in a range of bizarre experiences around the globe. Other ‘characters’ to appear in the video include ‘singing fart bubbles’.