WPP adds new Ogilvy Network NZ management line-up

WPP has announced Kelly-Ann Maxwell as the new CEO of Ogilvy Network New Zealand. Since landing on New Zealand shores only three years ago from London, Maxwell has held the roles of Designworks CEO and then WPP NZ CEO: Creative Agencies.

As part of the senior management reshuffle, Maxwell has appointed group creative director, Chris Schofield, who will be partnering with promoted group creative director, Nina East.

Kelly-Ann Maxwell has been named the CEO of Ogilvy Network NZ

Ogilvy New Zealand was formerly headed by Greg Partington, who then bought back all shares in Ogilvy New Zealand from WPP AUNZ (now WPP plc) in August 2019.

Under the deal, Partington retained the local clients serviced by the agency, and rebranded the agency to Stanley St. WPP retained the Ogilvy brand IP in the local market, and launched Ogilvy International to service Ogilvy’s globally aligned clients.

Bringing further international experience into the Ogilvy Innovation team is Matt Oxley, who is joining as the customer experience and innovation director.

Schofield joins Ogilvy from Shine, and Oxley from DDB Australia and previously TribalWorldwide London.

Maxwell said of the new hires: “The time is right to reposition Ogilvy in the local market. Our integrated platform for client growth is undoubtedly the future of advertising.

“It’s an incredible network with a proven history that I’m keen to be a part of. I will be focussing on developing successful partnerships with all of our clients, while obtaining a firm focus on excellence and creativity.

Maxwell concluded: “We have incredible talent at the helm who bring a breadth of experience to the Ogilvy Network. We are committed to building a network who represent an authentic New Zealand voice and we are focused on building a diverse and inclusive team who will meet our clients’ needs.”