F.Y.I.

WPP and IBM announce new B2B solution

June 19, 2024 5:31

WPP has unveiled a new B2B solution that leverages IBM’s AI and watsonx to help “B2B marketers identify and engage clients and prospects across the buying journey”.

The announcement:

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Topics

Alan Webber IBM Jonathan Adashek Penry Price Stephan Pretorius watsonx WPP

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WPP and IBM announce new B2B solution

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