WPP AUNZ drops Ogilvy name from PR operation, reveals ‘Opr’ after global restructure

June 6, 2018 2:49

WPP AUNZ’s public relations operation Ogilvy PR has dropped the famous Ogilvy name, rebranding to simply Opr.

As part of the move, the rebranded agency will also be dropping out of the Ogilvy Worldwide network and all Ogilvy names will be removed from the local PR businesses.

Opr’s new branding

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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