WPP AUNZ – the details of a takeover masked as a merger creating $850m business

April 6, 2016 9:48

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The deal to deliver majority control of STW to WPP forming a new company, WPP AUNZ, will see the business boast revenues of $850m after it received shareholder approval this week.

As part of the transaction STW will issue approximately 423 million shares to WPP at an implied price of $0.915, a 30% premium on the share price.

Total value of the deal is $512m and STW will assume net debt of approximately $125m, with WPP finishing with a 61.5% share in the company.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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