WPP turns the corner but not in Australia yet

Australia and New Zealand remains one of WPP’s poorest performing markets, the company has said.  

In an otherwise upbeat quarterly update on its performance, WPP said that some of this was because of the strength of the Australian dollar. It said:

“In Asia Pacific, Japan and Australia and New Zealand are still the most affected with constant currency revenues down almost 7%”

In the update, WPP said that its decline in revenues appeared to have come to an end, with March up 1% – the first lift in 14 months.

WPP’s Australian interests include its Group M media agencies – Mediacom, Mindshare, Mediaedge CIA and Maxus – ad agencies including Ogilvy & Mather, Y&R and JWT and PR agencies Hill & Knowlton and Burson-Marsteller.


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