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WPP’s Greyhealth Group and Sudler & Hennessey merge

WWP AUNZ is merging two of its groups, Greyheath Group (ghg) and Sudler & Hennessey to become Sudler Sydney.

Sudler Sydney is set to operate under WPP’s Health and Wellness Australia and New Zealand division, which was launched earlier this year with Gary Pattison as CEO.

The merger will only implicate the Australian agencies.

Peter Bernard and Gary Pattison

Pattison said in a statement: “This merger is in line with the WPP Health & Wellness driving vision to offer unrivalled value and partnerships to all clients.

“Combining forces really increases the agency’s bandwidth and provides access to improved expertise and resource.”

Peter Bernard, MD of Sudler Sydney, said: “It will increase our footprint and provide benefits of scale. For our existing clients, it provides bigger agency thinking, but with agility. And for our staff, it provides more support and development opportunities, providing them with additional pathways and career options, and allowing us to retain the best in class talent.”

Mike Connaghan, CEP of WPP AUNZ, said: “We are constantly looking to optimise our portfolio of companies and offer clients the strongest possible solution. Merging these two strong healthcare specialists is a natural evolution, creating scale and more opportunities for our people and clients alike.”

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