Wrigley’s Extra kicks off global campaign fronted by Ashton Kutcher
Wrigley has unveiled its new global campaign for its Extra gum product with the campaign featuring actor Ashton Kutcher breaking up with a deranged piece of pizza, building upon previous iterations featuring actor Antonio Banderas.
Created by CLM BBDO and Energy BBDO, the campaign will beginning airing on Sunday in Australia and New Zealand as well as 40 countries around the world.
It features Kutcher out to impress a woman only to be interrupted by a left over piece of pizza. The spot mimics a real relationship ‘break up’ with Kutcher attempting to explain to the left over pizza why it has to go.
https://www.youtube.com/watch?v=Z27EtwIv6N8
Wrigley marketing director pacific region Tami Cunningham said: “Ashton has a terrific sense of humour and is the perfect choice to help us deliver the oral care message in a fun, light-hearted way.”
The TVC will air as 30 and 15 seconds spots and was filmed in Los Angeles.
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Isn’t he in a relationship with Mila Kunis and just had a kid? Its a bit odd him trying to pick up in a tvc..
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