Wrigley’s Extra kicks off global campaign fronted by Ashton Kutcher

Miranda Ward

January 24, 2015 8:21

Wrigley has unveiled its new global campaign for its Extra gum product with the campaign featuring actor Ashton Kutcher breaking up with a deranged piece of pizza, building upon previous iterations featuring actor Antonio Banderas.

Created by CLM BBDO and Energy BBDO, the campaign will beginning airing on Sunday in Australia and New Zealand as well as 40 countries around the world.

It features Kutcher out to impress a woman only to be interrupted by a left over piece of pizza. The spot mimics a real relationship ‘break up’ with Kutcher attempting to explain to the left over pizza why it has to go.

https://www.youtube.com/watch?v=Z27EtwIv6N8

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.