Wrigley’s pushes the frosty properties of Eclipse mints

Wrigley’s has launched a campaign to dramatise the cooling properties of its new Eclipse mints. Created by DDB Sydney, the ad tells how a mint-sucking carpark attendent struggles to tell a driver how much he should pay because his “extremely cold breath” has frosted up the window.

The 15-second spot will run in Australia and New Zealand.


Creative agency: DDB Sydney
Executive creative director: Dylan Harrison
Creative director: Steve Wakelam
Creative group head:  Malcolm Caldwell
Senior art director: Ian Broekhuizen
Agency producer: Claire Seffrin
Senior business director: Rebecca Crawford
Business manager: Matt Graham
Senior planner: David Chriswick
Production company: Finch
Director: Nick Ball
Producer: Catherine Chapple
Director of photography:  Danny Ruhlmann
Clients: Chris Blayney (strategy manager), Carly Papandrea (brand manager)
Media: OMD


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