Ryvalmedia appointed media agency for ASX-listed SelfWealth

Ryancap agency, Ryvalmedia has won the media account for ASX-listed trading platform, SelfWealth, which includes a full remit. It is effective immediately.

The win follows a competitive pitch process – understood to have beaten out four agencies, including the incumbent Atomic 212.

The full media remit includes non-digital and digital, strategy, planning, performance, trading, and investment.

Managing director of Ryvalmedia, Joseph Pardillo said winning the business is a great foundation to start 2022 on, which continues “the team’s growing client portfolio of digital-first and disruptive businesses geared for the new economy”.

“We are humbled to have been selected by SelfWealth as their future agency partner. We are ready to tackle the big plans mapped on their growth horizon but equally proud of the growth in talent and capability we continue to inject into our business to keep in step with such progressive companies.”

Ryvalmedia’s Pardillo

General manager of marketing at the brand, Jarrod Purchase said: “An important part of the SelfWealth marketing strategy is to ensure we’re working with the right partners. Through a rigorous pitch process, Ryvalmedia impressed us with their enthusiasm for not only the SelfWealth story and ethos but the wealth creation space.

Purchase also said that the data and insight capabilities showcased by Ryancap stablemate, Foxcatcher, will help the it gain a competitive advantage in media strategy and buying.

“The SelfWealth team are extremely excited to work alongside Ryvalmedia.”

Publicly ASX-listed, SelfWealth is a share trading platform trusted by over 120,000 Australian investors. SelfWealth was founded to deliver value and fairness to Australian investors, making the stock market more accessible by introducing Australia’s first flat-fee share trading platform. Led by CEO Cath Whitaker, who comes to SelfWealth from Marsh Inc, the world’s leading insurance broker and risk advisor, she was the Global Leader of Digital Transformation.

Ryvalmedia reported growth in its Brisbane office at the back end of 2021, after relaunching Power Plus Media under the branding, following the acquisition mid-year.

The agency was also awarded with the full remit for MyDeal in October, expanding its digital performance remit, that it won earlier in the year.



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