X Factor ratings improve for second night

September 1, 2010 10:18

The X Factor fared better in its second outing, thanks to the help of Packed To The Rafters on Tuesday night.

Seven’s talent contest averaged 1.482m viewers, according to preliminary overnight metro ratings from OzTam. This was an improvement on Monday’s debut of 1.186m for The X Factor.

It was fourth most watched program overall and beat Nine’s motoring show Top Gear (1.395m) in the 7.30pm time slot.

The X Factor was also of varying interest to metro audiences, ranging from second in Sydney to seventh in Brisbane.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Georgina Pearson

Topics

1 COMMENTS

hello_emily 1 Sep 10

X Factor’s started? I need to stay in more.

User ID not verified.

Latest

It's official: Google's AI Mode destroys informational clicks

Clemenger BBDO ramps up media as Omnicom integration takes hold

'Designed to intimidate': Police investigate targeting of journalist Nick McKenzie's house

Radio's killing season goes into overdrive, but is the Kyle & Jackie O national strategy dead too?

Is The Melbourne Cup too much of a gamble for sponsors?

X Factor ratings improve for second night

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE