X Factor beaten in ratings by ACA’s interview with Bert and Patti Newton

Despite a massive marketing push, The X Factor made its debut with a relatively low 1.186m audience for Seven on Monday – only the fifth biggest show of the night.

The X Factor was outgunned by Nine’s A Current Affair interview with Bert and Patti Newton, who discussed the breakdown of son Matthew Newton who was ousted as X Factor Host. ACA averaged 1.748m, according to preliminary overnight ratings from OzTam.  

Although it too early to write off The X Factor as a ratings disaster as talent contests often take time for an audience to build, the numbers contrast poorly with Ten’s effort with the show in 2005 which debuted with an audience 1.45m. And last year’s Australian Idol, also on Ten, launched with an audience of 1.3m and won its timeslot.

The X Factor ran from 7.30pm to 9pm last night. It narowly won the all people demographic in its time slot, narrowly beating Nine’s Two And A Half Men (1.144m). Nine then struggled later in the schedule with import Hot In Cleveland pulling in 839,000, 18th for the night and well below last week’s 1.015m. Rescue Special Ops also fell for Nine – down to 835,000, 19th for the night and below last week’s 951,000.

Ten’s US import of Undercover Boss also held up against The X Factor, averaging 1.126m. Good News Week – from 8.30pm to 10pm – averaged 879,000.

However, Seven still won the night, narrowly beating Nine.

Monday’s top 15 shows:

  1. A Current Affair Nine 1.748m
  2. Seven News Seven 1.427m
  3. Nine News Nine 1.367m
  4. Today Tonight Seven 1.238m
  5. The X Factor Seven 1.186m
  6. ABC News ABC 1.145m
  7. Two and a Half Men – 7:00pm Nine 1.144m
  8. Undercover Boss Ten 1.126m
  9. Two and a Half Men – 7:30pm Nine 1.074m
  10. The 7:30 Report ABC 1.029m
  11. Australian Story ABC 1.018m
  12. Home and Away Seven 1.013m
  13. Four Corners ABC 0.982m
  14. Criminal Minds Seven 0.975m
  15. The 7PM Project Ten 0.958m

Monday’s share:

  • Seven: 23.9%
  • Nine: 22.6%
  • Ten: 19.1%
  • ABC1: 17.1%
  • SBS1: 5.5%
  • 7TWO 4.2%
  • GO!: 3.2%
  • ABC2: 2.1%
  • One: 1.1%
  • SBS2: 0.6%
  • ABC3: 0.5%
  • ABC News 24: 0.3%

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