X Factor beaten in ratings by ACA’s interview with Bert and Patti Newton
Despite a massive marketing push, The X Factor made its debut with a relatively low 1.186m audience for Seven on Monday – only the fifth biggest show of the night.
The X Factor was outgunned by Nine’s A Current Affair interview with Bert and Patti Newton, who discussed the breakdown of son Matthew Newton who was ousted as X Factor Host. ACA averaged 1.748m, according to preliminary overnight ratings from OzTam.
Although it too early to write off The X Factor as a ratings disaster as talent contests often take time for an audience to build, the numbers contrast poorly with Ten’s effort with the show in 2005 which debuted with an audience 1.45m. And last year’s Australian Idol, also on Ten, launched with an audience of 1.3m and won its timeslot.
The X Factor ran from 7.30pm to 9pm last night. It narowly won the all people demographic in its time slot, narrowly beating Nine’s Two And A Half Men (1.144m). Nine then struggled later in the schedule with import Hot In Cleveland pulling in 839,000, 18th for the night and well below last week’s 1.015m. Rescue Special Ops also fell for Nine – down to 835,000, 19th for the night and below last week’s 951,000.
Ten’s US import of Undercover Boss also held up against The X Factor, averaging 1.126m. Good News Week – from 8.30pm to 10pm – averaged 879,000.
However, Seven still won the night, narrowly beating Nine.
Monday’s top 15 shows:
- A Current Affair Nine 1.748m
- Seven News Seven 1.427m
- Nine News Nine 1.367m
- Today Tonight Seven 1.238m
- The X Factor Seven 1.186m
- ABC News ABC 1.145m
- Two and a Half Men – 7:00pm Nine 1.144m
- Undercover Boss Ten 1.126m
- Two and a Half Men – 7:30pm Nine 1.074m
- The 7:30 Report ABC 1.029m
- Australian Story ABC 1.018m
- Home and Away Seven 1.013m
- Four Corners ABC 0.982m
- Criminal Minds Seven 0.975m
- The 7PM Project Ten 0.958m
Monday’s share:
- Seven: 23.9%
- Nine: 22.6%
- Ten: 19.1%
- ABC1: 17.1%
- SBS1: 5.5%
- 7TWO 4.2%
- GO!: 3.2%
- ABC2: 2.1%
- One: 1.1%
- SBS2: 0.6%
- ABC3: 0.5%
- ABC News 24: 0.3%
Interesting to see the audience drop off in X Factors first episode….i lasted 5 minutes…the judges arriving by speed boat made me gag.
User ID not verified.
I liked it shall be tuning in again
User ID not verified.
Seven may have won the night, but it will have cost them probably five to ten times as much to make as the imported stuff Nine and Ten trotted out.
User ID not verified.
It didn’t rate for the very simple reason that it wasn’t very good, and it was absolutely swamped by ads. I counted one stretch of 6 minutes of content, 3 mins of ads, 7 mins of content 3 mins of ads, 5 mins of content, 3 mins of ads. So 9 minutes of ads in 27 mins of content – classy.
But, my main issue was simply that they hardly showed anyone sing – even Idol didn’t pad this much, and cutting matt newton footage out made it seem really bitty – they kept showing performers walking up the stairs and talking to them out of context…weird
User ID not verified.
Good to see the X Factor getting beaten rather than someone from the X Factor beating their mrs.
User ID not verified.
It was awful! I’d like to give the show a bashing …
User ID not verified.
Good call Stephen…. bad call, and user name “Matt Newton”….. domestic violence is not funny hey, even in a bad taste joke….
User ID not verified.