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XXXX Gold Goldie connected cap campaign encourages mates to hang out during cricket season

November 6, 2017 4:03

XXXX Gold has launched a TV campaign promoting its “tech enabled Goldie” hat with an ad starring Australian cricketer Adam Gilchrist.

Released in October, the ‘Goldie’ caps are ibeacon equipped hats available to purchasers of specially marked packs of XXXX Gold beer. Users who connect their caps with two or more other Goldie wearing friends go in the running to win various prizes.

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Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics
Goldie Host/Havas Octagon Revolver UM whiteGREY XXXX Gold
2 COMMENTS
Forced 7 Nov 17

I want a Boony doll…..

User ID not verified.
Robert List 26 Dec 17

I have not been able to pair my goldie and have not been able to link my codes I have over 15 codes to enter but all I get is oops

User ID not verified.
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