Yaffa Media proprietor David Yaffa passes

Yaffa Media proprietor, David Yaffa, has died.

According to AdNews, the former publisher began running the business at just 21, less than ten years after the death of his father and founder of Yaffa, David Yaffa Senior.

Yaffa retired from his role in 2012, when his daughter, Tracy Yaffa, became managing director and rebranded the business as Yaffa Media.

Yaffa Media is the publisher of more than 30 magazines, including B2B titles AdNews, Australian Defence Magazine, Ragtrader, and MarineBusiness, as well as consumer titles Bacon Busters, Australian Photography, Fishing World and Guns Australia.

Today, AdNews described Yaffa as a “staunchly independent and passionate publisher”, who was interested in growing the company as a family business.

AdNews will today undergo a content blackout in memory of Yaffa. There will also be a company-wide closure this Friday.

In a tribute on the AdNews website, Jeremy Light, former publisher of Yaffa Media, described Yaffa as an “intensely private person”, with an “ultra-hands-on” style.

“David Yaffa was single-minded and demanding, but not the stereotypical, ruthless media proprietor. He was polite and fair, and would treat his staff with respect if they did their job well. You couldn’t ask for much more from your boss,” Light wrote.


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