F.Y.I.

Yahoo Finance launches video content series

Yahoo Finance has launched its first video content series.

The announcement:

Yahoo Finance today announced the launch of their first original content series, The New Investors.

The innovative video series showcases a new generation of finance experts helping local Aussies navigate their financial future in different and unexpected ways, complemented by in-depth analysis across the site.

The New Investors will bring the latest trends in alternative investing, ethical investment and personal finance to younger Australians interested in approaching their financial decisions in a new way.

The series, in conjunction with Yahoo Finance’s first consumer marketing campaign “Make Money Work”, will feature three specialists in the finance, fintech and investment fields delivering relevant news and trusted tips on how to invest for your future.

The team is made up of Al Bentley, a self-taught investor and finance whizz; Shahirah Gardner, a fintech and startup investment expert; plus warrior impact investor Will Richardson.

The new vertical will sit as part of Yahoo Finance and bring news and trusted tips to Aussies at any stage of life, without losing their focus on money and the markets.

Sarah O’Carroll, Editor in Chief at Yahoo Finance says, “The next generation of budding investors are looking for financial news, trends, and tips in interesting and engaging ways. The New Investors is a new initiative that allows us to empower people who want to make their money work harder today and tomorrow.”

“With so many ways to invest and save, from fintech startups to ethical investments and money apps, The New Investors will show Aussies it’s not about how much money you have, it’s what you do with it,” she added.

New Investor Al Bentley at Yahoo Finance says, “The finance landscape is at a turning point in Australia and new tech means there are so many interesting and alternative ways we can invest our money. I’m really excited to be part of this movement and help people realise their financial potential.”

“From investments that save cash whilst saving the environment, to money-making apps that help you get on the investment ladder, there are so many easy and sustainable ways to set up for the future,” he commented.

Yahoo Finance is the world’s most popular consumer finance website according to ComScore, currently sitting in the Australian top ten based on the latest Nielsen figures. This launch demonstrates Yahoo’s ongoing ambitions for the site, following the recent appointment of Sarah O’Carroll as editor in chief.

Source: Bold Media

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.