Yahoo hits a ‘purple patch’ with its Newfront 2022 plans

Andrew Banks

November 30, 2021 2:37

A global cryptocurrency community, an official sports app for punters, personalised, augmented-reality shopping, and a cookie-less web were among the key developments for Yahoo Australia announced today at its upfronts.

The media and advertising company invited industry leaders to join it on its “purple brick road” as part of its Newfront 2022 presentation – a reimagined future, connecting people to their passions through new products, content and technology.

Managing director & VP ANZ & INSEA at Yahoo, Paul Sigaloff, said: “The last year has thrown our industry into a world where innovation is a must-have. A new normal has taken flight.”

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Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

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1 COMMENTS

Yahoooooo 30 Nov 21

Whatever happened to those tedious webinars they kept pushing out through COVID? I’m not surprised the marketing director left, such a badly thought through way of tackling advertiser engagement I thought?

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