Yahoo, JCDecaux expand DOOH partnership with omnichannel integration

Yahoo and JCDecaux have expanded their programmatic digital-out-of-home (DOOH) partnership with an omnichannel integration that will enable marketers to plan, target, derive insights and measure campaigns across multiple channels.

The expanded partnership will see brands and markers able to re-engage consumers exposed to JCDecaux’s programmatic and direct DOOH advertising across multiple channels, including video, display, audio, native and mobile.