Starcom’s ‘Open Brief’ innovation product has Jack Daniel’s and Yahoo fizzing with excitement
Publicis media agency, Starcom is giving media partners and clients the opportunity to sign up for its new initiative, ‘Open Brief’, a product developed to help solve “live client business challenges”.
The new product was developed by Starcom’s Strategy and Experience Design (XD) team, with Jack Daniel’s the first of the agency’s clients to sign up to Open Brief, which culminated in a live ‘open pitch’ featuring Buzzfeed, Paramount, SBS, SCA and Yahoo vying to be the first to trial the product.
Open Brief winners, Yahoo’s Julia Edwards (left) & Giorgia Tavella (right)
6 month briefing process where you are required to share your IP with all of your competitors. No thanks!
Can you imagine a client asking media agencies to come in and pitch in front of their competitors….
Soooooo, taking the product of creative agencies and turning it into a side show with people working for cents on the dollar because your clients are too tight fisted to actually pay the going rate?
Really surprised you guys are PR-ing what awful contributions to the industry you are making.
What is the product of creative agencies that they are taking? Ideas? No one owns ideas.
Maybe stop responding to every client brief with a 60 second TVC and you might not feel so threatened.
So it’s a pitch?
Love the idea but its nothing new. Majority of blue chip clients run this process with their agency over a 3-4 month period to extract big and innovate partnerships – welcome to media Starcom.