Yahoo! returns to the Nielsen DCR top 10 as big hitters lose audience

Zanda Wilson

October 15, 2020 3:43

Yahoo! is back in the top 10 in September’s Nielsen digital content ratings (DCR), bucking the trend which saw most of the major current events and global news digital publications lose unique audience (UA).

Apart from news.com.au, which grew its UA by 0.4% and remains in second spot behind ABC News, Yahoo! was the only other top 10 publisher to see an increase (7.3%). Its rise sees The Australian drop out of the top 10.

The most significant drop came for eighth-placed The Age which lost 20.8% of its UA, while The Guardian dipped by 16% but placed seventh.

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Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.