OMA industry campaign celebrates a return to outdoor spaces

The Outdoor Media Association (OMA) has responded to an increase in traffic in outdoor spaces by launching a joint industry campaign, ‘Spring into Out Of Home’.

The new campaign celebrates the easing of lockdown restrictions in most states, with mobility and consumer sentiment data showing most Australians are happier to be out and about now, compared to before the COVID-19 pandemic hit.

OMA ‘Spring Into Out Of Home’ asset