Yarra Trams’ ‘Tram Coach’ creates trophy to reward good travelling etiquette

Yarra Trams has released the fourth instalment of its ‘This is how we tram’ safety campaign, this time rewarding the ‘Trampions’ whp travel efficiently, politely and safely.

‘This is how we tram’ was launched in 2017 with a character called ‘Tram Coach’, who coached commuters to travel on trams safely. The follow up in 2018 saw Tram Coach focus on the safety of the elderly, and earlier this year another campaign launched targeting tourists to Melbourne.

In the latest campaign, Tram Coach has been transformed into three gold trophies which convey the three key messages of the campaign: clear the steps, clear doorways and move in to touch on. The ads seek to convey that good passenger etiquette is to be admired, including allowing people to board and exit safely.

Tram Coach has been transformed into gold trophies for good tram etiquette