Yellow Brick Road Wealth Management focuses on local branches in new campaign
Yellow Brick Road Wealth Management is focusing on the skills of its locally owned branches with a new animated campaign focused on how they can help customers “spend less on your home loan and more on your dreams”.
The campaign is a collaboration between Yellow Brick Road and Nine Entertainment Co’s in-house team, including 9mm (production), Mi9 (digital) and Powered by Nine (integration), and uses a sketch artist drawing specific scenarios on how the branch owners are part of their local community.
Yellow Brick Road chief commercial officer Scott Graham said: “There has been so much noise from the banks distracting consumers with who cut their rate first and minor differences between themselves.
“What should matter to people is the real rate they’re paying and if it’s competitive in comparison to the rest of the market.”
9mm director of production Katie Trew said: “Using the sketch illustrations mixed with different animation styles we were able to bring to life the real scenarios that the branch networks manage every day. It’s a simple and engaging campaign that demonstrates how Yellow Brick Road helps everyday Australian’s realise their financial goals.”
The campaigns are running across Channel Nine and its secondary channels Go and Gem nationally as well as selection Win regional markets.
It is complemented with a digital campaign which consists of display advertising through NineMSN and Google search and remarketing.
A dedicated competition landing page also supports the campaign which features a “Dream it and Win” quiz where consumers can win $10,000.
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