Yellow Brick Road Wealth Management focuses on local branches in new campaign
Yellow Brick Road Wealth Management is focusing on the skills of its locally owned branches with a new animated campaign focused on how they can help customers “spend less on your home loan and more on your dreams”.
The campaign is a collaboration between Yellow Brick Road and Nine Entertainment Co’s in-house team, including 9mm (production), Mi9 (digital) and Powered by Nine (integration), and uses a sketch artist drawing specific scenarios on how the branch owners are part of their local community.
Yellow Brick Road chief commercial officer Scott Graham said: “There has been so much noise from the banks distracting consumers with who cut their rate first and minor differences between themselves.
