Yellow Tail campaign targets ‘wine snobbery’ in new local work
Just one week after Casella Family Brands launched its Yellow Tail Super Bowl ad across 85% of the United States, the brand has launched its Australian campaign, focusing similarly on the idea of ‘fun.’
Created by CommonVentures, the ad pokes fun at over-the-top adjective use by other wine brands.
Created by CommonVentures, the new ads feature different household objects such as a BBQ, a chair and a wooden spoon, being described in long sentences using complex adjectives, poking fun at traditional wine brand ads.
The voiceover questions whether it is necessary to overcomplicate simple objects, such as a bottle of wine and encourages consumers to focus on enjoying the ‘when’ ‘where’ and ‘who’ of wine drinking.
