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Yellowglen releases iPhone app to help Melbourne Cup fans meet up

Yellowglen WhereruAn iPhone app which uses GPS and Google maps to allow Facebook friends to meet up with each other has been created for visitors to this year’s Melbourne Cup on behalf of wine brand Yellowglen.

The WHERERU? application has been created by Sydney digital production company The Project Factory, with the support of Mediacom.  

It allows iPhone users to invite friends through their Facebook friend list, zoom in and out to locate them and plan meeting point at the Yellowglen bars on the Flemington racetrack. It also supports Facebook status updates and messaging.

The app includes specially-created maps of the racetrack including bars, toilets, and help point.

The technology underlying the app can be applied to any event. Jennifer Wilson, director at The Project Factory said: “While the WHERERU? app has been designed to provide a useful and fun addition to a great day at the races, it can be used for any event as a way to connect with friends.”

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