Yoghurt brand Danone signs nine Olympic ambassadors including Ash Barty, Kyle Chalmers and Brandon Starc
Danone’s high protein yoghurt product, Yo Pro, has signed nine elite athletes following its announcement as an official partner of the Australian Olympic committee.
World number one tennis player Ash Barty, Olympic gold medallist swimmer Kyle Chalmers and Commonwealth Games gold medallist high jumper Brandon Starc have all been signed and will appear in an upcoming campaign. Slalom canoeist Jess Fox, beach volleyball player Mariafe Artacho del Solar, diver Domonic Bedggood, swimmer Brianna Throssell, triathlete Matt Hauser and gymnast Mitch Morgans, have also been signed by the brand.
Chalmers, Barty and Starc will appear in an upcoming campaign for Danone
The upcoming campaign will be created by Emotive, and build upon Yo Pro’s brand platform ‘Fuel Your Journey’. Chalmers, Barty and Starc will appear in a collective creative execution and their own individual spots.
The first creative, featuring Chalmers, will be released later this month.
Barty said in a statement: “Any opportunity to wear the green and gold is special and I’m hoping to be selected for my first Olympic Games this year. I’m excited to partner with Yo Pro as they help fuel me on the journey to Tokyo. Being included in Yo Pro’s Olympic campaign with other Aussie athletes is something different for me and I’ve loved the opportunity to be involved.”
The two new flavours of Yo Pro will carry special Olympic packaging
Yo Pro brand manager, Xavier Gonzalez, said: “We are excited to be partnering with Australia’s brightest stars as well as young up-and-coming talent for what is the pinnacle sporting event in the world. Yo Pro’s high protein, no added sugar products are the perfect training partner to keep them fuelled on their journey.”
Yo Pro will also be releasing special Australian Olympic partnership packaging for two new flavours pineapple guava and cherry. The products will be available in Woolworths next week.
