You don’t need money to make video

Anne MilesBrands, companies and individuals don’t need a budget to get into video says Anne Miles in a piece that first appeared in Encore. It can all be done for free.

Quality video production that was once the domain of film professionals is now available to marketing content producers for free. The default for the production industry has moved and this shift is fundamental to breaking down the current production model. What professional production houses used to charge a premium for is no longer a premium product, and as a result the industry is scrambling for the next tier above them causing chaos in the industry and making it unclear who the genuine article is.

Until we accept that clients can make their own content at a level of professional quality, the industry won’t move on. Consider that it’s now possible for anyone to make content for free. Here are some examples where this is already happening to great effect.

1. Using a built-in webcam

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