Five trends that will disrupt the industry
James Collier, head of digital at Bohemia, outlines five trends that will change the nature of the business.
Who in advertising doesn’t love a good trend? I certainly do and in January each year it feels like Christmas, Easter and my birthday all rolled into one. Every agency and their mother pops out a trends deck and the world is full of thoughtful and often insightful thinking.
So why bother pulling together a trend list in April? Surely the boat has sailed. Maybe it has or maybe the air is just a little clearer now.
In my opinion any prediction worth its salt is based on a quantifiable behaviour that is happening now. It works for the weather and it can work for communication, which is why, just like the Bureau of Meteorology, I have based my future views on data accessible today.
A disruption to the media industry I’m looking forward to is when we can digitise our calendars, send each other meeting invites and actually turn up to meetings on time like professionals.
Oh…
Never mind the industry, you disrupt my heart beat Mr Collier…