‘You have the power to save lives’: M&C Saatchi Group and Lifeblood launch rally cry donation campaign

September 26, 2024 9:54

Australian Red Cross Lifeblood is calling for 100,000 Australians to become life-saving donors via a new platform from M&C Saatchi Group.

The thought-changing campaign – ‘Life is the Reason’ – seeks to “amplif[y] the real, personal, and life-saving reasons of real Lifeblood donors, calling for Australians to determine what their reason is to become a donor.

“We’re asking people to find just one reason why they should donate,” explained Jeremy Weiss, chief marketing officer at Lifeblood.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.

Topics

Australian red cross lifeblood Emma Robbins Jeremy Weiss Lifeblood M&C Saatchi Group

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‘You have the power to save lives’: M&C Saatchi Group and Lifeblood launch rally cry donation campaign

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